About Me

“The strength of your social media is determined by the strength of your content”

– Haroon Rashid

Katie Roberts

A girl from a small village in North Wales, my first job in Marketing was in a sleepy town on the Red Sea called Taba Heights. I was employed as the PR manager for the Taba Heights Marriott Red Sea resort, holding the position for 2.5 years where my role mainly consisted of guest communicationas and hosting journalists when they came to town. My next role was a little more challenging, and really saw my career in PR & marketing take off. I was offered the position of PR & Marketing Manager for the Doha Marriott in Qatar. Firstly, if you had asked me to locate Qatar on a map, I would have had no idea, yet Qatar very quickly became one of my career highlights and best times of my life.

But why was it challenging? Well, the hotel was the oldest hotel in the city, and with number of new hotels opening up, the Doha Marriott faced increasing competition. Within 2 years, the hotel had completely turned around and was winning a number of high profile regional hospitality awards. We did this through completely re-positioning the hotel and its restaurants, creating exciting dining offerings, improved and enhanced social media and maintaining positive relationships with the local media. It was at this property that I was also promoted to Director of Marketing. I was there for just over 3 years, before moving to my next property based in Dubai.

The new hotel in Dubai was a pre-opening, meaning that I was there almost 1 year prior to the hotel opening. Focusing on branding, positioning of not only the hotel, but also the restaurants, setting up the social media, and driving awareness saw the hotel reach full occupancy levels within 3 months of opening, unheard of in the hospitality industry.

In My Free Time I Love

When not working on your social media, you can often find me wandering around with a camera in hand avidly taking pictures. I have travelled to over 35 countries and am happy taking pictures abroad and in my own backyard. I have done some commercial work, as well as landscape and portrait photography. I have loved reading since as far back as I can remember and recently got into doing macramé Travel. What can I say. I have been blessed to have opportunities to travel far and wide as well as choosing to live and work abroad. Talk to me about your travels and we will probably be talking for hours! Many people ask me where is my favorite place I’ve travelled to, but I can never pin it down to just one destination. Why not ask me and see what my answer is….?”

What people say

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